This post has been waiting to be published for a few weeks now. I was delaying it because I wanted to get pictures. Then I found out the store I’m going to tell you about wouldn’t let me take photos. Why some people turn down free advertising, I’ll never know!
On a Monday evening, a disgruntled Goon was in Tesco dealing with the customer services team. He was trying to get them to tell him what had happened to our £70 shipment of wine. They were having a hard time explaining how it managed to get lost between the warehouse and his flat, which was roughly 800m away.
Goon wasn’t expecting the phone call he was about to receive. He answered and from the other end of the line came….
“OHMYGODYOUARENOTGOINGTOBELIEVETHISPLACEIT’SUNBELIEVABLETHESTUFFHEREISINCEDIBLE IT’S THE BEST SHOP IN THE WORLD!!!!!!”
that was my reaction after spending five minutes in the new Whole Foods superstore on High Street Kensington. It really is that amazing. I have never even seen some of the stuff they have on sale here before.
Where do I begin?
A CHEESE SECTION THAT’S BIGGER THAN MY FLAT!
An UNBELIEVABLY EXCITING FISH STALL WITH RAZOR CLAMS, CRABS AND GORGEOUS LOOKING TUNA!
WILD RABBIT FOR £2.99!
RANDOM VEGETABLES I HAVE NEVER HAD! (What the hell is sapodilla anyway?)
BANANA LEAVES! NOW I CAN MAKE PUERCO PIBIL!
My planned quick investigatory glimpse into the shop turned into forty minutes of jaw-dropped amazement. This place is a foodie’s wet dream and it’s so big I actually got lost in it. I was so totally overwhelmed that in the end I only left with two items, some bulgar wheat and a french brie-like blue cheese, which was damned tasty. I went back the next day once my pulse had returned to a normal level. Then I did the same the next day. And the next….
The only thing missing from this shop is a decent selection of game meats, but then, it isn’t the season for many things.
And the staff here are actually competent and friendly! What’s that about? Most assistants on supermarket counters don’t have a clue about what they’re selling but the cheese guy at Whole Foods actually Knew enough to be able to make recommendations!
I walked home very happy, thinking that between the great butcher round the corner, the equally good fishmonger, the Whole Foods market and Waitrose, I was never going to want for anything again.
Then I got home and remembered that there was three things I definitely want for. A gag to shut up Goon’s blonde flatmate*, a key to lock her in her room* and some motivation to finish my thesis. But other than that, I was left with a feeling of fulfillment.
Here is the Whole Foods website. Go visit the shop! It’s great!
*Obviously these no longer apply since we’ve moved out of Goon’s flat, but at the time I REALLY wanted that gag.